10 Tips to Get More Leads from B2B Portals in India

In today's digital age, B2B portals in India have become the backbone of business growth for companies of all sizes. Whether you're a small manufacturer in Gujarat or a large exporter in Mumbai, these platforms offer unprecedented opportunities to connect with potential buyers and expand your business reach. With the Indian B2B market expected to reach $1.2 trillion by 2025, leveraging the right B2B portal in India can make the difference between stagnant sales and exponential growth.

However, simply listing your products on a B2B portal in India isn't enough. To truly succeed, you need a strategic approach that maximizes your visibility, builds trust with potential buyers, and converts inquiries into profitable deals. Based on extensive research and real-world data from successful business to business , here are 10 proven tips to get more leads from B2B portals for Export. 

Understanding the B2B Portal Landscape in India

Before diving into our tips, it's essential to understand the current state of B2B portals in India. The country hosts over 200 active B2B platforms, with major players like IndiaMART, TradeIndia, ExportersIndia, and emerging leaders like Ekansh Global revolutionizing how businesses connect.

Recent statistics show that 78% of Indian businesses now use at least one B2B portal in India for lead generation, while companies actively engaging on multiple platforms see 45% more inquiries than those using single platforms. The manufacturing sector leads in B2B portal adoption at 62%, followed by textiles (48%) and IT services (41%).

Tip 1: Choose the Right B2B Portal in India for Your Business

Not all B2B portals in India are created equal. Each platform has its strengths, target audience, and industry focus. Selecting the right platform is crucial for maximizing your return on investment.

Platform Analysis Framework:

Ekansh Global stands out as one of the most innovative B2B portals in India, offering advanced features like AI-powered buyer matching, real-time analytics, and comprehensive verification systems. What sets Ekansh Global apart is its focus on quality over quantity – they maintain strict verification standards ensuring that both buyers and sellers are genuine business entities.

With over 50,000 verified suppliers and 2 million registered buyers, Ekansh Global has facilitated business transactions worth over ₹500 crores in the last two years alone. Their success rate of converting inquiries to actual business deals stands at an impressive 35%, significantly higher than the industry average of 18%.

Key factors to consider when choosing a B2B portal in India:

• Industry Specialization: Some portals focus on specific sectors like textiles, chemicals, or machinery

• Geographic Reach: Consider whether you need domestic, international, or both types of buyers

• Verification Standards: Platforms with stringent verification processes attract higher-quality leads

• Technology Features: Advanced search filters, mobile apps, and analytics tools enhance user experience

• Pricing Structure: Evaluate membership costs against potential returns

• Customer Support: Responsive support teams help resolve issues quickly

Pro Tip: Start with 2-3 carefully selected portals rather than spreading thin across many platforms. Ekansh Global's data shows that businesses focusing on 2-3 quality portals generate 60% more qualified leads than those using 6+ platforms.

Tip 2: Create a Compelling Company Profile

Your company profile is often the first impression potential buyers get of your business. A well-crafted profile can increase inquiry rates by up to 200% according to data from leading B2B portals in India.

Essential Elements of a High-Converting Profile:

Company Overview: Write a clear, concise description that highlights your unique value proposition. Avoid generic statements and focus on what makes you different. For example, instead of "We are a leading manufacturer," try "We've been India's trusted manufacturer of precision auto components for 15+ years, serving 200+ OEMs across 12 countries."

Professional Imagery: Include high-quality photos of your facility, products, team, and certifications. Visual content increases engagement by 94% on B2B platforms. Ekansh Global's internal data shows that profiles with professional photos receive 3x more inquiries.

Detailed Contact Information: Provide multiple contact methods including phone, email, WhatsApp Business number, and physical address. This builds credibility and makes it easy for buyers to reach you.

Certifications and Awards: Display relevant certifications like ISO, CE, FDA approvals, and industry awards. These act as trust signals that differentiate you from competitors.

Team Information: Include details about key team members, their experience, and qualifications. This personal touch helps build relationships with potential buyers.

Case Study: A textile manufacturer from Tirupur improved their profile on Ekansh Global by adding professional factory photos, team details, and customer testimonials. Their monthly inquiries increased from 15 to 67 within three months, with a 40% improvement in inquiry quality.

Tip 3: Optimize Your Product Listings for Maximum Visibility

Product listings are the heart of your presence on any B2B portal in India. Optimized listings not only attract more views but also qualify leads better, saving time for both parties.

Keyword Optimization Strategy:

Research and include relevant keywords that buyers use when searching for your products. Use tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition terms. For B2B portals in India, focus on:

• Product names with specifications

• Industry-specific terminology

• Material types and grades

• Application areas

• Compliance standards

Product Description Best Practices:

Structure your descriptions using the AIDA framework:

• Attention: Start with a compelling headline featuring your main keyword

• Interest: Highlight key features and specifications

• Desire: Mention benefits and applications

• Action: Include clear contact information and next steps

Technical Specifications: B2B buyers need detailed technical information. Include dimensions, materials, capacity, power requirements, certifications, and any other relevant specifications. Ekansh Global's analysis shows that listings with comprehensive specifications receive 85% more qualified inquiries.

Pricing Strategy: While you don't need to display exact prices, providing price ranges or minimum order quantities helps filter serious buyers. Use phrases like "Competitive pricing available" or "Contact for bulk discounts."

Multiple Product Variants: If you offer variations of a product, create separate listings for each variant. This increases your chances of appearing in different search results.

Tip 4: Leverage High-Quality Images and Videos

Visual content is crucial for B2B success. Studies show that listings with high-quality images receive 67% more inquiries than those with poor or no images.

Image Optimization Guidelines:

• Minimum Resolution: Use images with at least 800x600 pixels resolution

• Multiple Angles: Show products from different angles including close-ups of key features

• Context Photos: Include images showing products in use or installed at customer locations

• Professional Lighting: Ensure good lighting that accurately represents colors and details

• Watermarking: Add subtle watermarks with your company name for brand protection

Video Content Strategy:

Video content is becoming increasingly important on B2B portals in India. Ekansh Global reports that listings with videos get 5x more engagement than image-only listings.

Effective B2B Video Types:

• Product demonstrations showing features and benefits

• Factory tours highlighting manufacturing capabilities

• Quality control process videos building trust

• Customer testimonial videos providing social proof

• Installation and usage guide videos

Technical Requirements: Most B2B portals in India support videos up to 50MB in size. Keep videos between 2-5 minutes for optimal engagement. Ekansh Global's platform supports HD video streaming, giving your products the professional presentation they deserve.

Tip 5: How to Verify Wholesale Suppliers in India Before Partnering

One of the biggest challenges in using B2B portals in India is ensuring you're dealing with legitimate, reliable suppliers. With the rise of online fraud and fake companies, verification has become more critical than ever. This process is equally important whether you're a buyer looking for suppliers or a supplier wanting to partner with wholesalers.

The Verification Challenge:

Recent surveys indicate that 23% of businesses have encountered fraudulent suppliers through online platforms. The financial impact can be devastating – companies report average losses of ₹15 lakhs due to fake supplier scams. This is why platforms like Ekansh Global have invested heavily in verification systems, becoming the most trusted B2B portal in India for secure business transactions.

Comprehensive Verification Framework:

1. Legal Document Verification:

• GST Registration: Verify the supplier's GST number through the official GST portal. Legitimate businesses will have valid GST registrations

• Company Registration: Check incorporation certificates, MOA, and AOA through the Ministry of Corporate Affairs (MCA) website

• Import-Export Code (IEC): For international trade, verify the IEC number with DGFT

• Professional Tax Registration: State-wise professional tax registrations indicate local compliance

2. Financial Verification:

• Bank Account Details: Verify bank account information and ensure it matches the company name

• Financial Statements: Request and verify audited financial statements for the last 2-3 years

• Credit Reports: Obtain credit reports from agencies like CIBIL or Experian

• Payment History: Check payment track records with other suppliers or customers

3. Physical Verification:

• Factory/Office Visit: Conduct in-person visits to verify the physical existence of the business

• Google Street View: Use online tools to verify business addresses

• Local Verification: Employ local agents for verification in distant locations

• Video Calls: Conduct video calls to see the actual facility and meet key personnel

4. Digital Verification Tools:

Ekansh Global has pioneered advanced verification systems that make this process seamless:

• AI-Powered Document Verification: Automated systems that check document authenticity in real-time

• Social Media Cross-Verification: Checks across LinkedIn, Facebook, and other platforms for business presence

• Phone Number Verification: Multi-level phone verification including OTP and business number validation

• Email Domain Verification: Ensures business emails use professional domains, not free email services

5. Reference and Background Checks:

• Customer References: Obtain and verify references from existing customers

• Supplier Network: Check with mutual suppliers or industry associations

• Trade Shows: Verify participation in legitimate trade shows and exhibitions

• Industry Reputation: Research online reviews, ratings, and industry standing

Red Flags to Watch For:

• Reluctance to provide complete documentation

• Generic email addresses (Gmail, Yahoo) instead of business domains

• Unusually low prices compared to market rates

• Pressure for immediate decisions or advance payments

• Lack of physical address or unwillingness to allow visits

• Poor English or unprofessional communication

• No presence on professional networks like LinkedIn

Ekansh Global's Verification Advantage:

What makes Ekansh Global the most reliable B2B portal in India is our comprehensive 15-point verification process. Every supplier on our platform undergoes:

• Legal document verification through government databases

• Financial background checks with credit agencies

• Physical address verification through field teams

• Reference checks with existing customers

• Ongoing monitoring for any compliance issues

This rigorous process has resulted in a 99.2% genuine supplier rate on Ekansh Global, compared to the industry average of 78%. Our verified suppliers badge gives buyers confidence, leading to 4x higher conversion rates for verified suppliers.

Cost of Verification vs. Risk:

While verification might seem time-consuming and expensive, consider the costs:

• Professional verification services: ₹5,000 - ₹25,000

• Average loss due to supplier fraud: ₹15 lakhs

• Time lost in resolving fraud cases: 3-6 months

The investment in proper verification pays for itself many times over by preventing costly mistakes.

Tip 6: Respond Quickly and Professionally to Inquiries

Speed of response is crucial in B2B lead conversion. Data from various B2B portals in India shows that businesses responding within the first hour are 7x more likely to qualify the lead than those responding after just 2 hours.

Response Time Statistics:

• Within 5 minutes: 21x more likely to qualify leads

• Within 30 minutes: 10x more likely to qualify leads

• Within 1 hour: 7x more likely to qualify leads

• After 24 hours: Conversion rates drop by 60%

Professional Response Framework:

Immediate Acknowledgment (Within 5 minutes): Send a brief acknowledgment thanking them for their inquiry and confirming you'll provide detailed information shortly. This can be automated through most B2B portals in India.

Detailed Response (Within 1 hour): Provide comprehensive information addressing all their queries:

• Detailed product specifications

• Pricing information (if appropriate)

• Delivery timelines and terms

• Payment options

• Additional services you offer

Follow-up Strategy:

• Day 1: Initial detailed response

• Day 3: Follow-up with additional information or samples

• Day 7: Check if they need any clarification

• Day 15: Soft follow-up with related products or offers

• Monthly: Newsletter or product updates

Ekansh Global's Lead Management Tools:

Ekansh Global provides advanced lead management features that help suppliers respond faster and more effectively:

• Mobile App Notifications: Instant notifications on mobile devices for new inquiries

• Auto-Response Templates: Customizable templates for immediate acknowledgment

• Lead Scoring: AI-powered system that prioritizes high-quality leads

• CRM Integration: Direct integration with popular CRM systems for better lead tracking

• Analytics Dashboard: Detailed insights into inquiry sources, response times, and conversion rates

Template Responses for Different Scenarios:

Initial Inquiry Response: "Thank you for your interest in our [product name]. We're delighted to provide you with detailed information. We are [company name], a [years] year old company specializing in [industry]. I'll send you comprehensive details including specifications, pricing, and delivery terms within the next hour. For immediate assistance, please call [phone number]."

Technical Query Response: "Thank you for your technical queries about [product]. As specialists in [domain] for [years], we understand the importance of precise specifications. Please find attached detailed technical documentation. Our technical team is available for a direct discussion at [phone number] between [time] IST."

Tip 7: Use Multiple Communication Channels

Don't limit yourself to the built-in messaging systems of B2B portals in India. Successful businesses use multiple communication channels to nurture leads effectively.

Multi-Channel Communication Strategy:

WhatsApp Business: With over 400 million users in India, WhatsApp has become essential for B2B communication. Create a WhatsApp Business profile with:

• Professional business information

• Product catalogs

• Quick replies for common questions

• Automated greetings and away messages

Email Marketing: Develop a segmented email marketing strategy:

• Welcome series for new inquiries

• Product newsletters with industry insights

• Case studies and success stories

• Seasonal offers and promotions

Voice Calls: Personal touch through voice communication:

• Schedule follow-up calls for qualified leads

• Conduct virtual product demonstrations

• Provide technical consultations

• Build relationships with key decision-makers

Video Conferencing: For high-value leads:

• Virtual factory tours

• Product demonstrations

• Technical discussions with engineering teams

• Final negotiations and contract discussions

Social Media Engagement:

• Connect on LinkedIn for professional networking

• Share industry insights and company updates

• Participate in relevant industry groups

• Showcase customer success stories

Ekansh Global's Communication Hub:

Ekansh Global provides an integrated communication hub that centralizes all your interactions:

• Unified Inbox: All messages from different channels in one place

• Communication History: Complete conversation history with each lead

• Automated Workflows: Set up automated follow-ups based on lead behavior

• Team Collaboration: Multiple team members can handle the same inquiry

• Performance Analytics: Track communication effectiveness across channels

Tip 8: Build Trust Through Transparency and Social Proof

Trust is the foundation of successful B2B relationships. In a marketplace where buyers have numerous options, building trust quickly can be your biggest competitive advantage.

Trust-Building Elements:

Customer Testimonials and Reviews: Positive reviews on B2B portals in India can increase inquiry rates by up to 180%. Actively request satisfied customers to leave reviews on your profile.

Case Studies: Develop detailed case studies showing how your products solved specific customer problems. Include:

• Customer background and challenge

• Your solution approach

• Implementation process

• Quantifiable results achieved

• Customer quotes and feedback

Certifications and Compliance: Display all relevant certifications prominently:

• Quality certifications (ISO 9001, ISO 14001)

• Industry-specific certifications

• Export certifications

• Environmental compliance certificates

• Safety standard certifications

Financial Transparency: Where appropriate, share financial health indicators:

• Years in business

• Annual turnover ranges

• Number of employees

• Export percentages

• Major customer segments served

Company Milestones: Highlight significant achievements:

• Awards and recognitions

• Patent registrations

• Expansion milestones

• Technology investments

• Community contributions

Ekansh Global's Trust Features:

Ekansh Global has built several features specifically to enhance trust between buyers and sellers:

Verified Business Badge: Companies that complete our comprehensive verification process receive a special badge that increases inquiry rates by 300%.

Transaction History: Display successful transaction history (with customer permission) to show business credibility.

Real-Time Verification: Buyers can verify supplier credentials in real-time through our platform.

Escrow Services: For high-value transactions, secure payment holding until delivery confirmation.

Insurance Partnerships: Tie-ups with insurance companies for transaction protection.

Dispute Resolution: Professional mediation services for resolving business disputes.

Tip 9: Analyze and Optimize Your Performance

Continuous improvement is key to long-term success on B2B portals in India. Regular analysis helps identify what's working and what needs improvement.

Key Performance Indicators (KPIs) to Track:

Visibility Metrics:

• Profile views per month

• Product listing views

• Search ranking for target keywords

• Click-through rates from search results

Engagement Metrics:

• Number of inquiries per month

• Response rate to your outbound messages

• Average conversation length

• Follow-up engagement rates

Conversion Metrics:

• Inquiry to quotation conversion rate

• Quotation to order conversion rate

• Average deal size

• Customer lifetime value

Quality Metrics:

• Lead quality scores

• Geographic distribution of inquiries

• Industry segment breakdown

• Repeat customer percentage

Optimization Strategies Based on Data:

Low Profile Views:

• Improve keyword optimization

• Update profile information regularly

• Add new product listings

• Increase activity on the platform

High Views, Low Inquiries:

• Improve product descriptions

• Add more compelling images/videos

• Review pricing strategy

• Enhance trust signals

High Inquiries, Low Conversions:

• Improve response time

• Enhance communication quality

• Review quotation accuracy

• Strengthen follow-up process

Ekansh Global's Analytics Advantage:

Ekansh Global provides the most comprehensive analytics dashboard among B2B portals in India:

Real-Time Dashboard:

• Live inquiry notifications

• Traffic sources analysis

• Conversion funnel visualization

• Competitor performance comparison

Advanced Reporting:

• Monthly performance reports

• Seasonal trend analysis

• Customer behavior insights

• ROI calculations

AI-Powered Recommendations:

• Profile optimization suggestions

• Product listing improvements

• Pricing strategy recommendations

• Market opportunity identification

Benchmarking Tools:

• Industry performance comparisons

• Competitor analysis reports

• Market share insights

• Growth opportunity identification

Tip 10: Maintain Consistent Activity and Fresh Content

Consistency is crucial for maintaining visibility and engagement on B2B portals in India. Platforms favor active users who regularly update their profiles and engage with the community.

Content Update Schedule:

Weekly Tasks:

• Respond to all new inquiries

• Update inventory status

• Share new product updates

• Engage with buyer posts and queries

Monthly Tasks:

• Add new product listings

• Update company news and achievements

• Refresh product images and descriptions

• Analyze performance metrics

Quarterly Tasks:

• Comprehensive profile review and updates

• Pricing strategy review

• Certification renewals

• Customer feedback collection and testimonial updates

Content Ideas for Regular Updates:

Product Innovation: Share information about new products, improved features, or technological advancements.

Industry Insights: Publish articles about industry trends, market analysis, or technical guides related to your expertise.

Company News: Share expansions, new partnerships, certifications, or awards.

Customer Success Stories: Highlight successful projects and satisfied customers (with permission).

Behind the Scenes: Show your manufacturing process, quality control measures, or team activities.

Educational Content: Create helpful guides, comparison charts, or technical specifications that help buyers make informed decisions.

Seasonal Content: Develop content around festivals, industry events, or seasonal demands.

Ekansh Global's Content Support:

Ekansh Global provides unique content support features:

Content Calendar: Suggested posting schedule based on your industry and target audience.

Content Templates: Ready-to-use templates for different types of posts and updates.

SEO Optimization: Automatic optimization of your content for better visibility.

Social Sharing: Automatic sharing of your updates to connected social media accounts.

Performance Tracking: Analytics on content engagement and its impact on inquiries.

The Ekansh Global Advantage: Why We're the Best B2B Portal in India

After discussing these comprehensive strategies, it's important to understand why choosing the right platform matters. Ekansh Global has emerged as the leading B2B portal in India due to our unique combination of technology, verification standards, and user experience.

Proven Track Record:

• 50,000+ Verified Suppliers: Our rigorous verification process ensures quality

• 2 Million+ Registered Buyers: Extensive buyer network across industries

• ₹500+ Crores: Transaction value facilitated in the last two years

• 35% Conversion Rate: Significantly higher than industry average of 18%

• 99.2% Genuine Supplier Rate: Highest in the industry through our verification process

Technology Leadership:

AI-Powered Matching: Our proprietary algorithm matches buyers with the most relevant suppliers, increasing success rates by 60%.

Advanced Analytics: Comprehensive dashboard providing insights that help businesses grow strategically.

Mobile-First Design: 78% of our users access the platform through mobile devices, and our app provides seamless experience.

Real-Time Notifications: Instant alerts for new inquiries, ensuring you never miss an opportunity.

Multi-Language Support: Support for 12 Indian languages, making the platform accessible to businesses across India.

Security and Trust:

Bank-Level Security: Advanced encryption and security measures protect user data.

Verified Payment Systems: Secure payment gateways with fraud protection.

Legal Compliance: Full compliance with Indian business and data protection laws.

Dispute Resolution: Professional mediation services for resolving business conflicts.

Customer Success Stories:

Case Study 1 - Textile Manufacturer from Gujarat: A mid-sized textile company joined Ekansh Global in January 2023. Within 6 months, they:

• Increased monthly inquiries from 12 to 89

• Expanded to 3 new international markets

• Grew annual revenue by 145%

• Reduced customer acquisition cost by 60%

Case Study 2 - Auto Parts Supplier from Chennai: An automotive component manufacturer experienced:

• 200% increase in qualified leads within 4 months

• Successful partnerships with 15 new OEMs

• Expansion into electric vehicle components segment

• 180% growth in export business

Common Mistakes to Avoid

Incomplete Profiles: Many businesses create basic profiles without comprehensive information. This results in lower trust and fewer inquiries.

Poor Quality Images: Low-resolution, poorly lit, or unprofessional images can significantly hurt your credibility.

Delayed Responses: Slow response times can cost you valuable leads. Set up systems for immediate acknowledgment.

Generic Messaging: Using the same response template for all inquiries doesn't show genuine interest in the buyer's specific needs.

Lack of Follow-up: Many businesses fail to follow up properly, missing opportunities to convert interested prospects.

Ignoring Analytics: Not tracking performance metrics means missing opportunities for improvement.

Price-Only Competition: Competing solely on price often leads to unsustainable business practices and poor-quality relationships.

Conclusion: Your Path to B2B Success in India

Success on B2B portals in India requires a strategic, systematic approach combined with consistent execution. By implementing these 10 tips, you'll be well-positioned to generate more high-quality leads, build stronger business relationships, and grow your revenue significantly.

Remember that B2B success is not just about being present on platforms – it's about being present effectively. The businesses that succeed are those that:

• Choose the right platforms for their specific needs

• Invest time in creating comprehensive, professional profiles

• Respond quickly and professionally to all inquiries

• Build trust through transparency and social proof

• Continuously analyze and optimize their performance

• Maintain consistent activity and fresh content

The Indian B2B market is experiencing unprecedented growth, and platforms like Ekansh Global are making it easier than ever for businesses to connect, collaborate, and grow together. With our advanced technology, comprehensive verification systems, and commitment to user success, we've created the most reliable and effective B2B portal in India.

Whether you're a small manufacturer looking to expand your market reach or a large enterprise seeking new suppliers, the strategies outlined in this guide will help you maximize your success on B2B portals in India. The key is to start implementing these tips systematically and remain committed to continuous improvement.

The future of Indian B2B commerce is digital, connected, and full of opportunities. By leveraging the right platforms and following these proven strategies, your business can be part of this exciting growth story. Start your journey today with Ekansh Global, and experience the difference that the right B2B websites in India can make for your business success.

Ready to transform your B2B success? Join Ekansh Global today and discover why we're India's most trusted B2B portal. With our comprehensive verification system, advanced technology, and commitment to your success, we'll help you turn inquiries into profitable partnerships.

Read Also

How to Find Buyers

Wholesale Spices Suppliers