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Wholesale Biscuits Suppliers in India – 2025

Posted By: Admin

India's biscuit market has been on a remarkable upward trajectory in recent years. As more people seek out affordable snacks and Indian FMCG companies expand globally, the wholesale biscuit trade has turned into a lucrative venture for traders, distributors, and exporters alike. This guide delves into the intricate world of the Wholesale Biscuits Suppliers in India  offering you valuable insights into reliable suppliers, key manufacturing hubs, pricing strategies, and the export potential looking ahead to 2025.


2. Why India Is a Hub for Biscuit Manufacturing

  • The region boasts a massive production capacity thanks to its cutting-edge food processing infrastructure.

  • There's an abundance of raw materials available, including wheat, sugar, milk, and oil.

  • The skilled workforce combined with low manufacturing costs makes it an attractive place for production.

  • Supportive government policies are in place to encourage MSME food businesses to thrive.

  • You’ll find a mix of global brands and traditional regional players in the market.

  • Plus, there are export-ready factories that hold international certifications like FSSAI, ISO, and BRC, ensuring quality and compliance.


3. Market Overview of Biscuit Industry in India (2025)

  • Let's take a look at the current market landscape: it's sitting at a whopping ₹55,000 Crores and counting!

  • We're looking at a projected compound annual growth rate (CAGR) of 9% from 2025 to 2030.


  • The leading segments in this market include Glucose, Cream, Digestive products, Cookies, and Multigrain options.


  • When we break it down by demand, 60% comes from urban areas while 40% is from rural regions.


  • And here's an exciting trend: online wholesale orders are skyrocketing, with a remarkable 150% year-over-year growth on B2B portals!


4. Popular Categories of Biscuits Available in Bulk

  • A. Glucose Biscuits

  • Budget-friendly

  • Energy-boosting

  • Most popular in Tier 2 & Tier 3 cities

  • B. Marie & Tea Biscuits

  • Light and crispy

  • Long shelf life

  • Perfect for tea lovers and health-conscious folks

  • C. Cream Biscuits

  • Filled with flavors like vanilla, strawberry, and chocolate

  • A favorite among kids

  • Offers higher profit margins for retailers

  • D. Cookies

  • Featuring butter, chocolate chip, and dried fruit

  • Targets the premium market

  • Highly sought after for exports

  • E. Digestive & Sugar-Free

  • Increasing demand driven by health awareness

  • Available in multigrain and oats varieties


5. Top Wholesale Biscuit Brands in India





Brand


Parle

Popular Products


Parle-G, Monaco, KrackJack

Suitable For


Pan-India retail

Britannia

Good Day, Marie Gold, Bourbon

Premium exports

Sunfeast

Bounce, Farmlite, Dream Cream

Urban buyers

Anmol

Butter Bake, Dream Lite

Budget segments

Dukes

Waffy, Nice, Treat

Regional popularity

Patanjali

Digestive, Herbal Biscuits

Ayurveda market

Bisk Farm

Premium cookies


Eastern India


6. Top Cities for Biscuit Manufacturing & Distribution

1. Delhi NCR

  • Sadar Bazar, Narela

  • Massive FMCG supply chain

2. Mumbai, Maharashtra

  • Ideal for export logistics

  • FMCG warehousing hubs

3. Ahmedabad & Rajkot, Gujarat

  • Home to many mid-sized manufacturers

  • Private label services available

4. Bangalore, Karnataka

  • Modern packaging plants

  • Ideal for premium biscuit types

5. Kolkata, West Bengal

  • Bisk Farm and other Eastern brands

  • Low-cost regional manufacturing


7. Export Opportunities from India

India’s biscuit exports are rising due to competitive pricing and strong supply chains.

Top Countries:

  • UAE, Saudi Arabia, Oman

  • UK, USA, Canada

  • Kenya, South Africa, Nigeria

  • Nepal, Bhutan, Bangladesh

Export Features:

  • OEM / Private Label support

  • Halal / FSSAI / ISO certified

  • Custom box sizes & branding


8. Customization & Private Label Services

Many manufacturers now offer private label options to retailers and exporters. Services include:

  • Custom flavors

  • Company logo branding

  • Multilingual packaging

  • Flexible MOQ starting from 5000 packs

  • International-grade packaging materials


9. How to Choose Verified Suppliers

Always ensure the supplier is:

  • GST Registered

  • FSSAI Certified

  • Experienced in export logistics

  • Provides references or testimonials

  • Responsive to communication

  • Offers product samples


10. Certifications Required

  • FSSAI (India)

  • ISO 22000

  • HALAL Certification (for Muslim countries)

  • BRC / HACCP (for food safety)

  • Export-Import (EXIM) License for traders


11. Packaging & Logistics Options

Packaging Types:

  • Pouches

  • Carton boxes

  • Display boxes

  • Flow wrap

  • Tin boxes (for premium)

Logistics Services Offered by Suppliers:

  • Domestic delivery through transport companies

  • Ex-Factory, FOB, CIF shipping terms

  • Third-party inspection support


12. Pricing Trends & Profit Margins

Type

Average Price (per kg)

Bulk MOQ

Retail Profit Margin

Glucose

₹45–₹55

1000 kg

15–25%

Cream

₹65–₹80

500 kg

25–30%

Cookies

₹90–₹120

200 kg

30–35%

Digestive

₹85–₹100

300 kg

20–25%


13. Challenges in the Biscuit Wholesale Industry

  • Price fluctuations in raw materials

  • Transportation delays in rural areas

  • Duplicate or counterfeit products

  • Expiry and short shelf life issues

  • Inconsistent packaging in local brands


14. B2B Portals to Find Wholesale Biscuit Suppliers



15. Case Study: Indian Biscuit Brand Exporting to Africa


 Location: Gujarat
Started Exporting: 2021
Challenges: Language, labeling, payment issues
Solution: Hired local distributor, used bilingual packaging
Growth: From 1 to 7 African countries in 3 years


16. Government Support & FSSAI Guidelines

The Government of India provides:

  • MSME registration benefits

  • Subsidized loans under PMEGP

  • Duty-free import/export incentives

  • Support via APEDA, FIEO, and DGFT

FSSAI Guidelines Include:

  • Ingredient disclosure

  • Nutrition chart

  • Packaging date & expiry

  • Allergen declarations


17. Marketing Wholesale Biscuits in India & Abroad

  • Offer introductory discounts to retailers

  • Collaborate with food influencers

  • Attend food expos & trade fairs

  • List on wholesale platforms

  • Provide combo packs for B2B buyers


18. Trends in Biscuit Consumption in 2025

  • Growing demand for sugar-free and vegan biscuits

  • Increase in e-commerce B2B buyers

  • Demand for international flavors (e.g., orange, coffee, hazelnut)

  • Sustainable packaging becoming standard

  • Introduction of high-protein biscuits and keto varieties


19. Shelf Life, Storage & Inventory Tips

  • Store in cool, dry environments (below 25°C)

  • Keep biscuits away from strong odors

  • Follow FIFO (First In First Out) inventory method

  • Use silica gel to prevent moisture inside cartons

  • Maintain hygiene in storage areas


20. Final Buying Checklist for B2B Biscuit Buyers

 Verified FSSAI license
Product samples approved
MOQ & pricing agreed
Labeling format finalized
Custom packaging reviewed
Delivery timeline confirmed
Payment terms clear
Export documents in place


 Conclusion

The wholesale biscuit market in India is flourishing with opportunities in 2025. Whether you want to buy for domestic resale or global export, sourcing biscuits in bulk from Indian suppliers can yield great returns. Choose verified partners, stay updated on market trends, and leverage digital B2B platforms to grow your business in this tasty segment.


Ekansh Global
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